Finding the perfect social media strategy for your blog can sound daunting, especially for bloggers that are just getting started. However, once you can master a successful strategy, you will be able to reach a wider audience and drive more traffic to your site.
You may be asking:
Which social media strategy will work best for my blog?
What’s the best way to begin?
Read on to learn four steps to a social media strategy for your blog that will help you get started.
4 Steps to a Successful Social Media Strategy
Step 1: Define Your Objectives and Set Goals
Start by determining what you hope to accomplish with your social media marketing. When you know what your goals are, it will help you determine which strategies to use to get to that point the fastest. You need to have a clear picture of where you’re going before you can get there.
Imagine where you want your blog to be in three months, six months or a year from now. Having set goals will help you stay on track and it will help you determine if the strategies you’re using are working for you.
There will be times when you need to make changes to accomplish your goals. Be flexible to adapting new strategies as you analyze what works and what doesn’t for your blog.
Step 2: Do Your Research and Choose Your Platforms
Doing research will help you learn more about your target audience, identify trends and it will help you choose the best platforms to use for your social media strategy. For example, if the majority of your target audience uses Facebook, then using Twitter to market your blog won’t be very productive.
The more you know about your audience, the easier it will be to reach them and accomplish the goals you set for your blog. You also want to research the marketing strategies that other bloggers within your industry use. This will help you find unique ways to market your blog so you can stand out from the rest.
Step 3: Determine When to Post Your Content
When you post your content is very important. You need to know when the majority of your followers are online so your posts reach more people. Google Analytics and similar tools can help you determine the best time to post your content. They also provide a lot of other useful information that will help you accomplish your marketing goals.
CoSchedule is another great tool that will help you decide when to publish your content for maximum effect. They analyze all of your shares across multiple platforms to give you the “best time” to post on each. When you schedule social media updates through CoSchedule, you can allow the program to choose the time each share goes out. It basically does your social media strategy research for you!
Step 4: Choose a Variety of Ways for Your Followers to Share Your Content
You want your followers to share your content with their friends and family. The more they share, the easier it will be to increase your online presence. The easiest way to encourage people to share your posts with others is to make it easy for them to do so. When your followers can use the method they like best, they will share more often.
Social Warfare is a WordPress plugin that makes it easy for your readers to share your content on many social media platforms. It’s the plugin I use to add buttons to the top and bottom of all my posts. There’s even a floating bar toward the button of the screen, so a post can be shared no matter where on the page your reader is!
These four steps will help you create a social marking strategy that will help you reach and connect with your audience. Now all you need is good, quality content that’s useful and interesting to keep them coming back.