There is more to Pinterest than a captivating image. You also need a well-written description for the pin. One that has at least a main keyword and a couple of related phrases. Since Pinterest is more of a search engine than a social network, it relies on keywords just like Google when returning results to its users.
Tips for Using Keywords on Pinterest
You may feel the need to use a keyword tool in order to find phrases to target on Pinterest. However, perhaps the place to begin is with Pinterest itself! Using their search function will likely be more beneficial, since it’s right where other Pinterest users will be searching.
Of course, once you find a keyword, you can check it with your keyword tool to see if it’s also worth tackling with the SEO you do for your blog post.
Finding Keywords with Pinterest’s Search Engine
As I mentioned, we will start with the search bar on the Pinterest homepage to find keywords to target. When you click the search bar, before you begin typing anything, you will see a drop down box. This will list any research searches you have done, as well as trending keywords on Pinterest.
Using Trending Ideas on Pinterest
If the pin you are working on is related to any of these trending phrases, be sure to include them in the description! Also, search for one and see what related phrases comes up.
So, I clicked healthy breakfast – for this example I have a recipe that I want keywords for. Just beneath the search box, you will see terms related to the keyword I searched (healthy breakfast). These are important keywords to include in your pin description.
Here’s an example description that I could write, using the main keyword and the related phrases.
This Healthy Breakfast Smoothie is one of my favorite quick recipes for the morning! It’s super easy and can be eaten on the go.
Notice I used the main keyword as well as several related terms. When someone searches “healthy breakfast” or “easy healthy breakfast” or “healthy breakfast on the go,” my pin with this description will hopefully show up in the results.
Finding your Main Keyword
If you aren’t tackling one of the trending ideas, you can still find your main phrase to target with the Pinterest search engine. Let’s say you are wanting to pin a craft tutorial on making snowflakes out of construction paper. This would be a very elementary winter craft.
Typing winter crafts pulls down a box with suggested keywords. I’ll choose “winter crafts for toddlers” for my tutorial blog post.
Again, I am given several extra phrases that are related to my main keyword. These will need to go into my description too, in order to make it Pinterest search friendly!
Use these steps each time you create a new pin description. It only takes an extra few minutes of research, but it can help you pins come up more often in the Pinterest search results – meaning more blog traffic for you! Be sure to pin this post for later, in case you need to refer back to the steps!
Now that you know how to use keywords on Pinterest, check out these other helpful posts!