Learn how to have a successful start on Etsy with these tips!
6 Tips to Help You Have a Successful Start on Etsy
1. Shop Presentation
If you’re hoping to have a successful start on Etsy, then presentation is key. Get a nice header image and a professional looking logo. You can make these yourself, hire someone on Fiverr, or hire someone on Etsy! Also fill out your shop info, your personal info, and your FAQ.
Take a look at other shops to see what kind of info they provide. The idea is to really flesh out your shop’s digital presence and make potential customers feel confident that you’re a professional person who makes good products. This is especially important in the beginning, when you don’t have any reviews to back up your product quality.
2. Product Presentation
Presentation is equally important when it comes to your products. It doesn’t matter if you’re selling handmade products, vintage things, or digital downloads, you want your listings’ images to look beautiful. For physical products, that may mean taking a photography class. And for digital downloads, you may need to buy a few mockups (check Etsy for some beautiful ones!).
You have to remember, your customer isn’t in a store. Their only way of perceiving your products is through your images, with a bit of extra info filled in from your product descriptions. Having said that, don’t just put one line saying what it is you’re selling. Really tell the viewer about the product. Maybe give a small backstory, or explain how the product could be used/displayed. The better your viewers can perceive themselves using/having your products, the more likely they’ll become customers!
3. Be Part of the Community
Being social always pays off! And if you want to have a successful start on Etsy, you pretty much have to be a part of the community. This means joining teams! Teams are where Etsy sellers get together to share tips and help promote each others’ products. They’re really very fun, and the promotion games are a great way to legitimately boost your stats, improving your ranking in Etsy’s search algorithm. And you get to meet your fellow sellers! If you sell crafting supplies or graphic design assets, those people could also be potential customers!
4. Tag Well
Tagging on Etsy is an art. You essentially have to think up 13 words/phrases that are accurate for your product, but also not too specific. That’s because if you make a printable typography artwork and only tag it with phrases using the term “wall art” you might miss out on people who were searching with the term “printable poster” or “typography print.” You definitely don’t want to spam the tags with words that are untrue to your product, but you do have to approach your tagging in a kind of broad way. It’s easiest if you can find products similar to yours and see what tags other sellers used (scroll to the bottom of each listing’s page).
5. Go Above and Beyond
The main problem with creating a name for yourself in the Etsy marketplace is that there are already a lot of established shops. To get around this as much as possible, you need to always go above and beyond! What this means is just do more than is necessary.
Want to sell clipart? Don’t just deliver AI and EPS vector files, also deliver PNGs for people who don’t have a vector program! Want to make dog collars? Don’t just use the cheap plastic buckles, use metal buckles and offer to customize the collars with the dogs’ names! While it’d be best to do this kind of thing at the same price point as other sellers in your niche, it actually doesn’t hurt to charge a bit more. Most people are fine paying for quality and convenience!
Lastly, to have a successful start on Etsy you’re going to have to promote your shop to bring in new customers. You can do this on Etsy with Etsy’s ads, but you don’t have to. What you really do have to do is promote off-site!
If you have a blog, link to your shop. Pin your shop’s images on Pinterest (and join some Etsy Pinterest group boards!), tweet your products, share them on Facebook, tell your friends, etc. If you can include a coupon code in your messages, they’ll be even more effective. Paid ads on social media sites can help give you a boost, but if you’re diligent about posting (and not spammy), you can do some good promotion for free and get to your first sale quickly!