Though you are likely busy blogging for the holiday season, now is the time to start thinking about the new year. Do you have new plans for your blog? Are you wanting to start new topics, or create different products? Get a new look?
There are a list of things you need to do to get your blog ready for 2017. I have listed a few of these below, but you can access the full list by downloading the free printable checklist with 15 tasks to do now to ensure your blog is looking great in 2017!
15 Tasks to Get your Blog Ready for 2017
1. Update your “About Me”.
Take a look at the photo on your About Me page. Is it more than a year old? Replace it with a newer one. Read through the details on the page, and update ages, locations, or anything else that has changed. Add a few new links to the page, showcasing newer posts that have been popular on your blog.
2. Check for broken links.
It’s not good for your readers to have dead and broken links throughout your blog. If they click and can’t find what they need, they may get frustrated and leave your site altogether. Use a broken link checker plugin to easily find URLs that need to be replaced or removed.
3. Clean up categories and tags.
Throughout the year, you may have created new categories or tags for your blog with great intentions. However, if you only have 1-2 posts in these groups, you can certainly do some clean up. To keep your blog user friendly, limit your categories to 10. Add the most popular ones to your navigation menu so your readers easily find what you have to offer.
4. Update social media bios.
Your blog isn’t the only thing in your online business that needs to be updated for 2017! Make sure your Twitter and Facebook bios are up to date. Reword them to include new keywords and phrases that are pertinent to you and your blog. Consider new cover photos if the ones you have been using are more than 6 months old.
5. Refresh older blog posts.
It’s possible your blog contains outdated information. You may have written about something time-sensitive that is no longer happening, or has changed dates and times. Make sure you venture back through older posts and add or remove any necessary details. This is a great way to have new content to feature when you are too busy to write something completely original!
6. Create new pinnable images.
Take a look at your Pinterest analytics. Is there a certain style of images that have been getting more pins than others? If so, it’s time for a refresh! Sort through older posts that you want more traffic to – or that deserve more traffic.
Create new pinnable images using one of these 3 simple image creation tools and pin them. You can also schedule them to pin with a service like Tailwind – which I recommend in order to really get your content out there on Pinterest.
7. Reflect on your most popular posts.
Now it’s time to look at more stats, this time from Google Analytics. Look into your most popular posts for 2016. Create new post titles from the ones that are getting your blog the most traffic. That way, you can interlink the posts and boost your traffic in the new year.
8. Get a new blog design or logo.
Many bloggers like to get a new look for their blogs when a new year is starting. It’s like a chance to start fresh! You can purchase a theme to tweak on your own, or hire a professional to create new logo or design for you.
9. Declutter your sidebar.
Evaluate the banners, images, and other items you have stashed in your sidebar. Are there any outdated ads? Feature some of your most popular posts in your sidebar to put your blog’s best foot forward in 2017. You can also feature banner ads for affiliate products to increase your blog income.
10. Create new opt-in forms.
It may be time for a refresh in the freebies you are offering to build your email list. Sometimes, just the look of a new opt-in form will get more people signing up. The difference may catch more eyes. Better yet, leave the current form and add a new one somewhere else on the blog to double your chances of getting more subscribers!
Grab the free checklist for all 15 tasks to get your blog ready for 2017!