It’s no secret that a blog needs content to thrive, and editorial calendars will help you. Not only do you need to be regularly pumping out new blog posts, you also need to be continually sharing the posts you’ve already published. Every post you put out on the web should work for you for several months – or years – to come.
With so much going on to keep a blog running, it can be difficult to consistently put out new content and promote the old. However, if you organize all of your content creation and promotion efforts, things get a lot easier!
One simple content organization hack I have discovered is the use of editorial calendars. This gives you a visual representation of all the content you have published on your blog, posts you need to schedule for brands, and posts you want to discuss in the future.
I have been using editorial calendars within my blogging for over 3 years, and I don’t know what I would do without one. Each blog has its own, and it’s easy to jot down ideas for future blog posts. I can even shuffle them around between dates as needed, to ensure I stick to a publishing schedule without missing deadlines.
You can create a written editorial calendar with a pen and paper. Or, print out a calendar template for each month online and fill it in. However, I like to keep things simple and have a digital editorial calendar, right in my WordPress dashboard, with CoSchedule.
CoSchedule integrates with WP so you don’t have to have yet another tab open or log into another website to view your editorial calendar. It adds a menu option on the left side of your WP dashboard, so you can quickly get to the calendar whenever you need it.
You can create new posts while viewing the calendar, and drag and drop any currently listed posts. To write or edit a post, you simply click on the post title and then “Edit”. You will be directed to the normal Edit Post screen without WP.
CoSchedule also gives you their popular headline analyzer right within the editorial calendar. You can use this to create blog post titles that people will find interesting, increasing the chances they will click to read your posts. This means more traffic for you!
Along with scheduling and managing blog post, CoSchedule also assists you with social media promotions. You can schedule your posts to go out to the most common social media platforms, including Facebook, Twitter, and Google +, as often as you would like.
CoSchedule will even help you get the most engagement on your social media updates, offering to post at the best times for you!
Schedule social media updates for a specific post right in the “Edit Post” page by scrolling down below the text field until you find the CoSchedule section. There’s a meter that will raise as you schedule each share, until you have scheduled enough that CoSchedule deems important. This is usually 8-10 shares.
You can also schedule shares of older content in CoSchedule. Simply hover off a date box in the calendar and click the pencil that appears.
This will take you to a menu for scheduling different types of content. Choose “Social Message”. The next box gives you all the details and options for scheduling shares.
Choose a single social media network or multiple, if you want the exact same message goin
g out to more than one platform. Click “Share Old Post” to search by a keyword to find the post you wish to promote. You can use the title and permalink of the post or edit the “Your Status Update” box to change the message. You will see a preview of how your social share will look just below the text box.
Your social shares will be displayed on the main CoSchedule calendar along with your blog posts. They are highlighted in blue. This lets you use CoSchedule for both a blog and social media editorial calendar!
CoSchedule is constantly putting out new features for their tool. I love that I can schedule and share all of my content within my WordPress dashboard – so I don’t get sidetracked and lose precious going through my Facebook news feed every couple hours!